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A Creative Rollout for Sabai Sabai
Sabai Sabai, a Thai restaurant group with five venues across Birmingham and the West Midlands, turned to Colab Digital to refresh their customer experience. We redesigned their menus, produced supporting print campaigns, and rolled out striking seasonal promotions across social channels and in-restaurant collateral.
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ABOUT THIS PROJECT
Colab Digital partnered with Sabai Sabai to develop a cohesive design strategy that extended across food and drink menus, seasonal promotions, and digital channels.
The goal was to create a unified visual language that enhanced the dining experience while staying true to the restaurant’s authentic Thai roots.
The menu redesign process brought clarity, elegance, and accessibility to Sabai Sabai’s extensive food and drinks offering. Complemented by promotional campaigns – including the launch of a new lunch menu and a 2024 Christmas push – the brand gained consistency across both physical and digital touchpoints.
Beyond print, we also crafted engaging social content to support launches and seasonal campaigns. This ensured a seamless roll-out that reached customers both inside and outside the restaurant, strengthening awareness and elevating the Sabai Sabai dining experience across multiple channels.
In more detail
Main Food Menu
The main menu was redesigned with a clear hierarchy, balancing vibrant Thai flavours with an elegant layout. Crisp typography, structured sections, and considered imagery make browsing simple, ensuring customers can explore dishes with ease while enjoying a visually refined dining experience.
Social Media Support
To amplify new menu launches and seasonal campaigns, Colab Digital developed dynamic social assets. These eye-catching promotional graphics, designed to engage Sabai Sabai’s online audience, drove online traffic directly into their five West Midlands restaurants.
Lunch Menu Design
We introduced a dedicated lunch menu highlighting the two-course offering. Designed for clarity and speed of choice, the layout balances simplicity with the restaurant’s signature visual identity, making it easy for lunchtime diners to navigate and enjoy their express dining options.
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