Our Projects
Maximising Event Impact
Creative Support for ExCeL London
As one of Europe’s most iconic event destinations, Excel London needed marketing collateral and event branding that matched the scale and energy of its exhibitions. Colab Digital worked directly with their in-house team to deliver creative materials that elevated the visitor experience and enhanced event visibility.
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ABOUT THIS PROJECT
Colab Digital partnered with Excel London’s events team to produce marketing and wayfinding materials that aligned with the venue’s established visual identity.
This ensured a consistent, high-impact presence across multiple touchpoints – from promotional collateral to on-site graphics – supporting the venue’s year-round calendar of major exhibitions.
The project extended beyond venue branding to collaboration on individual events. Colab developed event-wide creative concepts, signage and graphic solutions that maximised visibility throughout the venue. This work enhanced visitor flow, boosted brand presence and created memorable experiences for exhibitors and attendees alike.
Each deliverable was carefully planned to balance Excel London’s established guidelines with the flexibility needed for event-specific branding. The result: cohesive, striking creative work that supports both the venue’s identity and its diverse roster of high-profile exhibitions.
In more detail
Establishing Strategy
Colab Digital worked closely with Excel London’s team to understand their audience, events and operational needs. This strategic approach ensured that every creative asset – from signage to marketing collateral – delivered a consistent message, supporting both brand recognition and practical visitor experience.
Marketing Material
From printed promotional materials to digital assets, we produced high-quality designs that aligned with Excel London’s branding. These assets were used across campaigns to engage visitors, promote services, and reinforce the venue’s position as a leading international exhibition and events destination.
Event Graphics
Our team created event-wide graphics and signage that transformed spaces and guided visitors effortlessly through the venue. These large-format installations enhanced the atmosphere, strengthened event identities, and maximised visibility across key high-traffic areas throughout Excel London.
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