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Shaping Event Experiences
An Innovative Identity for Audience DNA
AudienceDNA is a profiling tool developed by Live Group UK to help event leaders create tailored experiences. Colab Digital brought the concept to life with a full brand identity, logo, digital environment design, and a suite of engaging illustrations representing the tool’s unique personality-driven outcomes.
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ABOUT THIS PROJECT
Colab Digital developed a brand identity for AudienceDNA that aligns with Live Group UK’s established aesthetic while introducing its own distinct personality.
The logo and supporting visuals were crafted to communicate innovation, clarity, and accessibility, ensuring the tool feels both professional and approachable.
The web app environment was designed to provide a seamless digital experience for users exploring their profiles. Clean layouts, strong usability, and a visually cohesive design allow the profiling tool to integrate smoothly into Live Group’s digital ecosystem while still standing on its own.
To complete the project, a series of 16 custom illustrations were created to represent the unique audience profiles generated by the tool. From ‘Explorer’ to ‘Strategist’, these graphics bring a human element to data-driven insights, making the results more relatable and engaging.
In more detail
Logo & Brand
We created a logo and visual identity that echo Live Group’s brand foundations while giving AudienceDNA its own distinct voice. This ensures recognition and trust, while positioning the tool as a valuable extension of the Live Group offering.
App Environment
A clean, intuitive digital space was designed for the profiling tool to live within. This environment balances usability with visual impact, ensuring event leaders can navigate seamlessly while engaging with the insights generated by the platform.
Profile Illustrations
Sixteen bespoke head-and-shoulder illustrations were produced to bring each profile type to life. These distinctive visuals – from ‘Innovator’ to ‘Empath’ – add personality and memorability to the profiling results, enhancing both clarity and user engagement.
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