Our Projects
Where Health Meets Identity
Brand & Packaging for Equilibrium Protein, Australia
Blending science with lifestyle, Equilibrium Protein needed a bold brand identity to launch into the competitive health supplement market. Colab Digital delivered branding, packaging design, and digital assets that position the start-up with confidence, clarity, and shelf-ready appeal.
Colab Digital truly understood our vision for Equilibrium Protein and delivered a brand identity and packaging design that exceeded expectations. The result is clean, modern, and perfectly reflects our values. We couldn’t be happier with the outcome and highly recommend Colab Digital to anyone looking to elevate their brand.
Darren Mellor | Founder | Equilibrium Protein
ABOUT THIS PROJECT
Colab Digital developed a versatile brand system that speaks to both health-conscious individuals and athletes seeking performance nutrition. From the ground up, we crafted the logo, typography, and colour palette to build instant recognition and trust across all channels.
Our packaging design balances minimalism with impact, ensuring standout visibility on shelves and in digital spaces. Pairing clean design with bold accents, the identity communicates both scientific credibility and lifestyle aspiration. This project showcases our expertise in Packaging Design, with a focus on precision, usability, and aesthetic strength.
In addition to packaging, we created social media assets and digital templates that extend the Equilibrium Protein brand across platforms. These assets support a cohesive soft launch strategy, helping the start-up establish early awareness before full market release.
In more detail
Brand Identity
The logo and brand system were built to adapt seamlessly across applications — from packaging and marketing to digital platforms. This creates consistency and ensures strong recognition as the brand scales.
Packaging Design
We designed protein powder packaging that combines modern minimalism with strong brand cues. The layout highlights key nutritional information while giving the product a premium, lifestyle-driven feel.
Digital Assets
Custom social media graphics and marketing visuals were delivered, ensuring Equilibrium Protein could launch with a professional, cohesive look online. These tools empower the client to engage audiences right from the start.
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